Ventures rarely fail for want of an idea. They fail for want of the managerial discipline to carry an idea through its most uncertain and demanding early phase.
The Entrepreneurial Manager Programme is designed for managers leading ventures, new initiatives or business units within an organisation, and for emerging founders. It builds the managerial discipline that turns opportunity into a credible, executed initiative — identifying and justifying an opportunity, planning the venture, leading under uncertainty, and managing risk through to a measurable outcome.
Rather than studying entrepreneurship in the abstract, you work on a real, market-justified venture or new initiative — one carrying evidence of approval from your organisation or founding group — so that capability is built and tested against a live commercial reality over three months.
Managers leading a new venture, product or initiative within an established organisation.
Managers accountable for a new or fast-changing business unit operating under uncertainty.
Intrapreneurs driving innovation inside a larger organisation against a commercial mandate.
Emerging founders building the managerial discipline to carry a venture through its early phases.
The areas you develop through your work-based project.
Planning and implementing a work-based entrepreneurial project.
AI guidance as you work through your work based entrepreneurial project and reflection.
Directed readings through WRIA’s online platform.
Pre-recorded videos and activities for learning and reflection.
Be in a role where you can undertake a real work-based project.
Have adequate English language proficiency.
A plan for your work-based entrepreneurial project.
Monthly reflective reports on your progress.
A final implementation report bringing together your reflections and the progress of your venture or initiative.
Certificate of Completion — for those who complete the deliverables to the required standard.
Certificate of Participation — for those who take part but do not meet the standard.
A final report demonstrating your development as an entrepreneurial manager, grounded in the evidence of a real venture.
A venture or initiative that has been materially advanced — planned, resourced and executed against its market justification.
Practised capability in justifying an opportunity, leading under uncertainty, and managing risk to a measurable outcome.
Reflective Practice skills which you can carry forward in your career.
Download the detailed outline of structure, the work-based project and measurement.
Entrepreneurial Manager runs entirely online over about three months, built around a real venture or initiative the participant is driving. Talk to us for more details.